Live Search is one of the best search engine in the world.If you are a user of Live Search then you are no doubt well used to the daily background changes that the search engine goes through.Microsoft unlocked a “Kumo Lite” UI refresh for selected public beta testers without any press release or a blog post.Its codename is “Kumo” , well some of the people calling it “Lite” only because there is much more to come in the upcoming full Live Search.The newest name will be “Bing” instead of “Kumo”.The new ad campaign will be placed on TV, radio, Internet, newspapers and other media to outlets with the new branding.


The new $80 to $100 million ad campaign, according to AdvertisingAge, will not directly attack Google, Yahoo, or even by name, but instead “Bing” ads will try to convince users to use “today’s search engines”.

Well according to the Wall St. Journal that:

Microsoft is expected to show for the first time publically its new search effort, code named Kumo, at “D: All Things Digital”. The technology conference, hosted by All Things D bloggers Walt Mossberg and Kara Swisher, is being held May 26 – 28 in Carlsbad, California, and features a number of big names in tech, including Microsoft CEO Steve Ballmer, Yahoo! CEO Carol Bartz, Twitter founders Evan Williams and Biz Stone, and many others.

Some of the screenshots of Kumo are following: