The amount of subscribers using the location-based services (LBS) worldwide will increase to its current amount means it will double this year , predicted by Gartner Inc.
Some of the analyst said that :
“The number of LBS subscribers is forecast to reach 95.7 million by the end of the year, up from 41 million in 2008.”
Location-based services (LBS) allow their users to find each other and supports mapping and navigation capabilities, usually through GPS.Well , Revenues associated with LBS will also more than double this year, reaching $2.2 billion, up from $998 million last year.
Annette Zimmermann, a Gartner analyst said that :
“The expected increase is due to the availability of GPS-enabled wireless phones, along with reductions in prices for services and the growth in application storefronts that offer location-aware software.”
Gartner also said that :
“Today, about 10% to 15% of LBS users take advantage of free services, but that number should grow to 40% to 50% in 2013.Carriers who charge users up to $10 per month, plus the cost of a monthly data plan, for LBS can expect to lose customers who opt to take advantage of free services.”