Recently we come to know that HP Notebook won the Indonesia Best Brand Award 2010. How they became winners?
Let me tell you the story which was shared by Officials of HP Indonesia which is following:
SWA Indonesian Best Brand Award 2010 is dominated by brands that reign their categories in the previous year – some are even the dominant market leaders. However there are also considerable new brands take over the lead, including Piattos snack in the category of processed potato snack, Femina in the women magazine category, and Hewlett Packard in the notebook category. Last year, it was Toshiba who led this category.
In the computer segment, HP leads with brand share of 26.4, satisfaction index of 97.2, Brand Value 2010 of 54.2 and Brand Value 2009 of 40.0. Following HP are Acer (brand share 22.4, satisfaction index 93.5, Brand Value 2010 44.2, Brand Value 2009 30.5), Dell (brand share 13.9, satisfaction index 100.0, Brand Value 2010 34.7, Brand Value 2009 27.6), IBM (brand share 3.0, satisfaction index 100.0, Brand Value 2010 29.1, Brand Value 2009 29.1), and LG (brand share 2.0, satisfaction index 92.9, Brand Value 2010 28.6).
Officials of HP Indonesia also told as that:
In the notebook segment, HP leads with brand share of 48.4, satisfaction index of 20.2, Brand Value 2010 of 59.9 and Brand Value 2009 of 28.6. Following HP are Toshiba (brand share 9.2, satisfaction index 29.0, Brand Value 2010 44.7, Brand Value 2009 44.3), Acer (brand share 16.6, satisfaction index 24.2, Brand Value 2010 44.1, Brand Value 2009 36.8), Dell (brand share 15.4, satisfaction index 4.8, Brand Value 2010 34.5, Brand Value 2009 25.4), and Sony (brand share 0.8, satisfaction index 4.8, Brand Value 201028.2).
During the period of mid 2009 to the first half of 2010, HP has been aggressively carried out consumer campaign and creative service programs. As to HP Indonesia’s Managing Director Personal Systems Group Megawaty Khie, one of the driving factors in HP’s success is the launch of HP Mini netbook, which HP later enhanced through strategy differentiation to target women and youth segment. Several programs have been carried out in this campaign, such as the special event to commemorate Kartini Day and Sex and the City promo for women, and lucky draw promo to Universal Studio for youth and family segment. Through all these, HP recorded 3-digits growth in both netbook and notebook sales, with the composition of 70% notebook and 30% netbook.
I must appreciate the efforts of HP Indonesia who have done a remarkable job. We would like to thanks to HP Indonesia’s Managing Director Personal Systems Group Megawaty Khie for providing us the details.