1Everyone wants to save every moment of his/her life in the form of photos. Hewlett Packard’s imaging and Printing Group allows you to do it in what way you want with the help of smart and cool printers from HP IPG. Recently , the pioneer in the Imaging and Printing field in the world , exhibits its latest and innovative digital printing technology along with the solutions through an outstanding kind of display at ‘Photofair 2011’ being held at Pragati Maidan, New Delhi , India. Photofair 2011 is India’s largest exhibition of photography equipment & accessories.

5This New Year began with innovative eye-catching applications showcased by HP which attracted a large number of visitors to the stall. HP cares a lot about its customers and it wants to provide technology to preserve their memorable pictures and that is the main demand of the customers.

3In Photofair 2011 , HP decorated its stall in way to provide as much support as they can for their daily life with the help of the HP’s printing technology and saving too which I mean is photo albums. The HP stall was equipped with 2 of its finest printers – HP Indigo 5500 digital press and HP Designjet Z6200 photo printer at display and the demonstrations of the various printing caught the interest of the visitors. 4

Mr. Puneet Chadha – Director, Graphics Solutions Business, Imaging and Printing Group, Hewlett-Packard India said on commenting about the brand presence and the latest innovations:

HP has become the leading supplier of photo printing solutions to the professional photography segment in the country. We are extremely proud of the printing technology & portfolio that is available today for the consumers as these printers and the applications offered are the best in the industry. Today with the help of our technology, consumers can upload pictures online and get a trendy wedding photobooks delivered at their doorstop in a matter of 48 hours. One can design their albums, decide the order of pictures, choose from various sizes, paper and personalize their wedding albums- just the way they want it, all online.

2It is estimated that the Indian wedding industry will continue to grow at a rate of around 25% per annum with a significant part dedicated to photography. India’s wedding photographer community is estimated to be over 100,000 today according to industry reports. The recession-proof Indian wedding industry welcomes the global brands and labels to sell their wedding products to Indian consumers. One very important aspect of any wedding is a wedding album- as that’s where the special moments of the newlyweds and their families get preserved for a lifetime. 6

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According to HP India:

HP has consistently made available newer technologies and applications just on time. Considering the emotive aspect involved – making your special moment an unforgettable celebration by capturing the beauty of each moment and preserving it for being able to share with others, HP’s focus has been on getting across the best to its customers. The trendy and classy photo books printed on HP are rapidly becoming a trend especially in the Indian wedding scenario.

· Wedding photo albums are now 1/3rd the original sizes of the albums.

· These are easy to carry & preserve and can be customized into miniature photo books to be used as coffee table classics!

· HP enables customers provide Order online- 24-48 hours. Now forget waiting 2 months for your wedding album!

Thus with the newest innovative technology made available to meet the consumer demands, now the wedding albums are no more the bulky 20kg one’s mostly stored in a corner of the cupboard forever. Today the albums can be ordered online and one can choose from your favorite theme to the kind of paper you want the photos printed in and all this in no time.

The wedding moments captured can now be preserved for long with ease as these albums are:

· Non-Tearable So don’t have to worry about keeping it away from children and pets

· Water-proof So don’t be tensed over that spill on the album!

· Most Light-Weight. Now one can carry it places and share it with everyone. You can also courier one to your loved ones in New York!

· And all these features put together give you the most stylish, elegant and classy coffee table photo book which you would love to showcase.

Now you can create and save your collection of pictures of your holidays, family photos, your wedding pictures etc. in an album. HP believes on ‘Today’s beautiful moments are tomorrow’s beautiful memories!’,HP is working hard to provide you the ability to save your memorable moments in photo albums. We are very thankful to HP India for providing us details and allowing us to share the pictures from their official fan page on Facebook.