Intel shared details of its 2011 channels membership program at its annual Asia Pacific channel customer conference, the most important partner event for the company in the region. The Intel® Technology Provider Program is intended to assist its partners for sustained success amidst the changing realities of today’s IT business environment, in the real world and online, and in the different economies of Asia. The program will now extend to partners that not only build systems but also those which resell Intel technology-based systems and solutions, supporting their product development, technical support and sales efforts.

Intel discussed new product opportunities to ignite growth for channel partners, including tablets, new form factors for netbooks and laptops, and embedded technologies such as digital signage and point-of-sales systems.

Steve Dallman, General manager of Intel’s Worldwide Reseller Channel Organization, said:

Our channel partners remain tremendously important to Intel and were a significant contributor to Intel’s first quarter results. Our strategy is to empower and enable our Channel Partners to succeed in today’s changing environment. The 2011 Intel Technology Provider Program is intended to help train, support and position our channel partners for sustained growth, both in their current PC segments, while helping them capture new opportunities in reselling integrated solutions, and in high-growth emerging segments such as SSDs and PC-like embedded solutions.

Naveed Siraj, Country Manager, Pakistan said:

The latest generation of the Intel Core, the Intel Xeon and the Intel Atom processors, with the multitude of form factors and vast improvements in performance and energy efficiency, will bring forth a whole new range of product and solution opportunities for our partners. There is huge opportunity to bring Intel technologies to many product segments that are seeing strong growth. Intel will now be an important player in the tablet market, strengthening our position in the netbook market, bringing innovation in the embedded devices market, and with solid performance in the Enterprise market. All of these efforts will indeed support channel growth and evolution.

The Intel Solutions Summit APAC is held annually in Asia Pacific, held this year in Melbourne, Australia over three days, this year’s event saw more than 400 attendees from all over APAC. I am very thankful to Intel Pakistan for providing me the official press release of this news.