The relationship between HP and its partners is very strong, and the evidence of this strong relationship is the participation in HP Global Partners Conference 2013. In this conference, HP has improved its PartenrOne program in which they offers proven sales and marketing tools to help partners generate new leads, increase demand for products and services, mine existing business and make the sale.
HP is delivering simplicity, profitability and consistency by:
- Implementing a simplified, consistent compensation model that removes rebate revenue gates and caps to improve partner revenue predictability. This provides clearer visibility to the amount of rebates so partners start getting rewarded from the first sale, opening the door to virtually unlimited earning potential.
- Increasing rebates for higher specialist designations, delivering more opportunities to increase profitability.
- Extending the amount of time partners have to use their marketing development funds (MDF) from three months to six months, providing more flexibility around both marketing activities and cash flow.
- Rationalizing and simplifying sales and technical certifications in the HP ExpertOnetraining platform, while maintaining the integrity of individual certifications and making it easier for partners to gain the sales and technical skills to competently service and support HP customers.
In addition, as part of its channel investments in fiscal year 2013, HP is making a significant IT investment to roll out its new Unison platform, a globally consistent IT platform that will enhance the speed, security, targeting and breadth of communications and joint business planning with channel partners.